Marketing Your Poster Business on Etsy/Shopify

Marketing Your Poster Business on Etsy and Shopify

So you've launched your poster shop using PrintShrimp for hands-off fulfillment. Your artwork is ready, your listings are live—now what?

It's time to get eyeballs on your listings. Whether you're selling on Etsy or running your own Shopify store, a solid marketing strategy is crucial to make consistent sales. In this guide we break down the best Etsy-specific and Shopify-level marketing tactics, with a focus on posters.

🌟 Etsy Marketing for Poster Sellers

Etsy gives you access to millions of buyers who are already searching for home decor and wall art. But competition is fierce, so visibility is everything.

1. Etsy Ads (Promoted Listings)

How They Work:

• You bid on keywords; Etsy displays your listings in search results.
• You only pay when someone clicks.
• You set a daily budget (start with £2–£5/day).

Tips:

• Let Etsy Ads run for 7–14 days before evaluating results.
• Promote your top-selling listings, not every single one.
• The 80/20 rule often applies—80% of your sales will come from 20% of listings.

Don’ts:

• Don’t kill an ad after 2 days with no sales—give it time to optimise.
• Don’t keep ads on if after a few months they still aren’t working—then your products may need improvement.

2. Pinterest for Organic Traffic

Posters and Pinterest go hand in hand. Many users are planning room decor or searching for print inspiration.

How to Use Pinterest:

• Create boards like “Vintage Travel Posters,” “Aesthetic Art Prints,” or “Bathroom Wall Decor.”
• Post mockups of your posters in lifestyle settings.
• Use keywords in your Pin descriptions (e.g., “Modern Art Print for Bedroom”).
• Pin consistently (use Tailwind or a scheduler).

Tips:

• Use vertical images (1000×1500 px works well).
• Include your Etsy listing link.
• Pinterest takes time but builds long-term traffic.

3. SEO is Still King

Every listing should be optimised:

• Include target keywords in your title (e.g., “New York Travel Poster – Retro Wall Art – Trendy Travel Art”).
• Use all 13 tags.
• Fill out your description naturally with keywords and buyer-friendly phrases.

📊 Shopify Marketing for Poster Sellers

Shopify gives you full control—but it also means you have to bring in all your own traffic.

1. Organic TikToks + Instagram Reels

Show the lifestyle your prints create. Focus on fast, snappy, relatable content.

Ideas:

• “This is your sign to decorate your blank wall…”
• “POV: You finally found your aesthetic.”
• Before/after room makeovers with your prints.
• Packaging videos with your branding.

Tips: Show your face to build trust; hook viewers in the first 3 seconds; post 1–2 times per day if possible.

2. Meta Ads (Facebook/Instagram)

Facebook and Instagram ads work well once you have strong creatives.

Best Strategy:

• Retarget Etsy/Shopify visitors with the Meta Pixel.
• Run ads for your bestsellers or bundles.
• Focus on benefits: “Elevate your space in seconds.”

Budgeting: Start with £5–£10 per day; A/B test multiple creatives.

3. Email Marketing

Build a list using:

• Shopify pop-ups (e.g., “Get 10% off your first order”).
• Thank-you emails post-purchase on Etsy (invite them to join your list).

Then send:

• Weekly or biweekly newsletters.
• New design showcases.
• Seasonal sales announcements.

Use MailerLite, Mailjet, or Mailchimp.

🌟 Why PrintShrimp Makes This Easier

Every marketing method above becomes simpler when you don’t have to worry about production, packaging, or shipping.

PrintShrimp:

• Prints & ships your posters globally.
• Supports Etsy & Shopify with easy order submission.
• Offers big profit margins (up to £25 per sale on large sizes).
• Fast turnaround and local fulfilment options.

So you can focus on marketing, not packing tubes.

📈 Final Advice

Etsy is ideal for testing and scaling quickly with minimal setup. Shopify is best for brand-building and control. Both need consistent marketing to thrive.

With PrintShrimp as your fulfilment partner and a solid marketing plan, you’ll be in a strong position to turn your poster hobby into a profitable online business.