Marketing Your Etsy Shop With Pinterest
Pinterest for Etsy Sellers: How to Get Thousands of Free Views
Pinterest is one of the most underrated traffic sources for Etsy poster sellers. Unlike Instagram or TikTok, where posts disappear in a matter of hours or days, Pinterest Pins can generate traffic for months or even years after they’re posted. If you’re not using Pinterest to promote your wall art shop, you’re leaving free views (and sales) on the table.
🌟 Why Pinterest Is a Goldmine for Poster Sellers
- 📈 Huge Exposure Potential
Pinterest isn’t just a social media platform—it’s a visual search engine. One well-designed Pin can get tens of thousands of impressions, and many PrintShrimp sellers see over 100k monthly views, completely free. - 🎯 Primed to Buy
Pinterest users are often planning home décor projects. 87% of users have bought something because of a Pin, and search terms like “wall art for bedroom” are very popular. - 🧠 Visual SEO for Long-Term Growth
Pinterest works like Google: optimize your image, title, description, and keywords once, and it can drive passive traffic to your Etsy listings every day.
1. Why Pinterest Works So Well for Posters
Posters are inherently visual and aspirational. Users pin artwork to mood boards and home renovation plans, and the audience overlaps heavily with Etsy buyers (homeowners, women 25–45, design-conscious shoppers).
2. Setting Up Your Pinterest Account for Success
- Convert to a Business Account for analytics and link tracking.
- Claim your Etsy shop and website to improve trust.
- Use your shop logo as your profile image and write a keyword-rich bio (e.g. “Boho Wall Art” or “Travel Prints”).
3. Creating Pinterest Boards that Attract Buyers
Build boards around themes your customers search for, such as:
- Gallery Wall Inspiration
- Vintage Travel Posters
- Nursery Art Prints
- Modern Poster Designs
Include your own pins alongside others’ to grow reach.
4. How to Design Clickable Pins for Your Posters
- Use vertical (2:3) images with clear visuals.
- Show mockups of your posters in real interiors.
- Add short overlay text like “Paris Travel Print.”
- Create branded templates in Canva for consistency.
5. Posting Strategy: How Often and What to Share
- Aim for 3–5 Pins per day.
- Share each product in multiple styles (close-up, room shot, text overlay).
- Use a scheduler like Tailwind to batch your pinning.
6. SEO for Pinterest: Get Found in Searches
- Use keywords in Pin titles, descriptions, and board names.
- Think like a customer: “boho travel poster,” “kitchen wall art.”
- Add only 2–3 relevant hashtags per Pin.
7. Link Directly to Your Etsy Listings
Every Pin should link to your Etsy product page or shop home. Use UTM parameters to track Pinterest traffic in Etsy stats or Google Analytics.
8. Pin Templates for Poster Sellers
Create 4–5 reusable templates:
- Mockup with text overlay
- Lifestyle room shot with callout
- Product-only image
- Seasonal Pin (e.g. “Holiday Gift Idea”)
- Quote-based design in situ
9. PrintShrimp Advantage: More Time to Market
With PrintShrimp handling printing, packaging, and shipping, you can focus on growing your Pinterest traffic, uploading more listings, and scaling your shop without fulfillment headaches.
📈 Final Thoughts
Pinterest is not about viral moments—it’s about building a steady stream of traffic over time. Your Pins today could still be driving sales a year from now. If you’re selling posters on Etsy, Pinterest is your secret weapon. Start pinning consistently, optimize for search, and let PrintShrimp handle the rest.