Top 10 Tips for Selling Wall Art on Etsy
If you're looking to make real money selling wall art on Etsy, it's not just about uploading pretty pictures. The most successful sellers treat it like a business, and that means thinking about everything from mockups to marketing. Here are 10 actionable tips to help you grow your Etsy poster shop:
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Find a Specific Niche
Don't try to appeal to everyone. Are you doing retro travel posters, minimalist quote prints, or vibrant watercolor animals? Pick a style or theme and stick to it. Niche down so that when a customer lands on your shop, they instantly "get it." -
Offer a Range of Sizes
People want flexibility. Make sure you’re offering your designs in a range of popular sizes. That includes both A-series (common in the UK) and inch-based sizes (popular in the US). Bonus points if you also offer square formats and oversized posters. -
Use High-Quality Mockups
A great design won’t sell if it looks bad in the thumbnail. Use clean, consistent mockups that show your poster framed or styled in a room. Lifestyle mockups help buyers visualise your prints in their space. -
Don’t Skip the SEO
Your titles, tags and descriptions should be keyword-optimised. Use long-tail keywords (e.g. “retro Yosemite travel poster” not just “Yosemite”). Think about what your ideal customer is typing into the search bar. -
Test Etsy Ads (But Be Patient)
Etsy ads can boost visibility, but they take time to optimise. Don’t throw loads of money at them straight away. Start small, test what designs perform best, and scale slowly once you know what converts. -
Create a LOT of Listings
Quantity matters. The more listings you have, the more chances you have of showing up in search. Aim for at least 50–100 listings if you want to start seeing consistent traction. -
Focus on Holidays and Seasonality
Sales tend to spike around Q4 (especially Christmas). Wall art is a popular gift item! Just bear this in mind if you aren’t seeing huge sales when you start out—sales tend to snowball the closer to Christmas you go. -
Price for Profit (But Stay Competitive)
Know your margins. With PrintShrimp, for example, some larger prints can earn you over £25 profit per order. But keep Etsy fees, taxes, and ad spend in mind when setting prices. -
Answer Messages Quickly
Good customer service helps you get that Star Seller badge. Respond to queries fast, be helpful, and handle issues with professionalism. It builds trust and leads to better reviews. -
Be Consistent and Keep Learning
The sellers who win are the ones who stick with it. You might not get traction right away, but keep uploading, testing designs, and improving your SEO. Track what works and lean into it.
Want a hands-off print supplier who’s fast, affordable, and poster-focused? Check out PrintShrimp.com – we specialise in wall art fulfillment and ship worldwide.