What Poster Sizes Should I Sell on Etsy?

What Poster Sizes Should You Offer on Etsy?

Selling posters on Etsy? Choosing the right sizes is key to making more sales and keeping customers happy. Some sizes are more popular in certain regions (like A-sizes in the UK, inches in the US), and some aspect ratios suit different types of art or decor styles better than others. This guide breaks down all the main poster sizes offered by PrintShrimp, grouping them by aspect ratio, and explaining what they're commonly used for and where they're most popular.

A-Sizes (Most Common in the UK & Europe)

Aspect Ratio: ~1:1.41

• A5 (148 x 210 mm)
• A4 (210 x 297 mm)
• A3 (297 x 420 mm)
• A2 (420 x 594 mm)
• A1 (594 x 841 mm)
• A0 (841 x 1189 mm)

Why They Matter: The A-series sizes are based on ISO standards and are the most common in the UK, Europe, Australia, and much of Asia. A4 and A3 in particular are widely used for home decor, offices, and gifts. A1 and A0 sizes are great for statement pieces and large wall art. Plus, they are all scalable with each other! This is one of the biggest benefits of A-sizes – one design means you can instantly offer all A-sizes.

Best For:

• Art prints
• Quotes
• Abstract work
• Office & home decor (especially in the UK/EU)

Tips:

• A4 and A3 are the most common for gift buyers.
• A1 and A0 sell better in niche shops or when selling premium or oversized artwork. Remember – the bigger the poster, the more people will pay, and the higher the profit margin 😉

Inch-Based Rectangles (Most Popular in the USA)

Aspect Ratio: Varies, mostly 4:5 or 2:3

4:5 Aspect Ratio

• 8×10”
• 16×20”

Why They Matter: This ratio is extremely popular in North America. 8×10” is a very standard gift size – great for birthdays and holidays. 16×20” is a common size for wall decor in living rooms and bedrooms.

2:3 Aspect Ratio

• 12×18”
• 16×24”
• 20×30” (Standard US movie poster size)
• 24×36” (Very popular in the US)

Why They Matter: These sizes align with traditional photo and movie poster dimensions in the US. 24×36” is often seen in college dorms and living spaces. 20×30” is widely used for film and travel posters.

Best For:

• Movie poster reproductions
• Bold, modern artwork
• Teen/college room decor

Other Inch Sizes (Various Ratios)

• 5×7” (Small gift size)
• 11×14” (Popular with photographers)
• 11×17” (Also called tabloid size; often used for minimal posters)
• 12×16” / 30×40cm (Popular EU/US hybrid size)
• 18×24” (Classic US poster size for minimal art or museum-style prints)
• 20×28” / 50×70cm (Popular in Scandinavia and the EU)
• 24×32” (Less common but useful for premium listings)
• 28×40” / 70×100cm (Very large; suitable for galleries or statement wall pieces)
• 30×40” / 75×100cm (Oversized; best for bold or premium listings)

Square Poster Sizes

Aspect Ratio: 1:1

• 10×10”
• 12×12”
• 14×14”
• 16×16”
• 18×18”
• 20×20”

Why They Matter: Square prints are perfect for symmetrical or grid wall layouts. They’re often used for modern art, album-cover-style prints, and playful illustrations. Not all shops sell square formats, so offering them can set you apart.

Best For:

• Abstract & minimalist art
• Sets and bundles
• Instagram-style prints

Tips:

• Square formats are great upsells. Create matching sets (e.g., 3× 12×12” prints).
• They fit well in modern frames and IKEA products.

So, Which Sizes Should You Offer?

If you're just starting out, consider focusing on the most popular and versatile sizes:

• UK/EU: A4, A3, A2, A1
• US/Global: 8×10”, 11×14”, 11×17”, 12×18”, 16×20”, 18×24”, 24×36”
• 12×16” and 50×70cm for cross-market compatibility
• Square sizes like 12×12” or 16×16” for stylish, trendy listings

Then, as you grow, you can add larger or more niche sizes like 24×36” or 30×40” to target premium customers or offer gallery-size options.

Pro Tip: Use PrintShrimp to Sell All These Sizes

PrintShrimp offers all of the sizes listed above – including some uncommon formats that competitors don’t support. That means you can easily cater to both UK and US buyers, offer bundles, and create bestsellers across multiple niches. Plus, you can make huge margins on larger sizes (some over £25 per print).

The more formats you offer, the more you can appear in Etsy search. And if you’re using PrintShrimp for fulfillment, you don’t need to hold any stock – just upload your artwork and we handle the rest.

Visit printshrimp.com/pricing to see the full size breakdown and profit potential.